With the hubbub and commotion in today’s market, businesses are struggling and screeching to communicate their organizational message to their target audience. An assortment of mediums have been tried and tested to be mouthpieces of an organization. Some resort to advertisements through television, radio, newspaper and outdoor media. Some go the social media way.
With the widespread connectivity that society enjoys today, the internet is the go to place for all information. Blogs have proven to be one such medium that individuals refer to when they need advice, information and endorsement. A survey by HubSpot shows, companies that published at least 16 blog posts a month received 3.5 times the traffic than those that published four or fewer posts a month.
Blogs are an organic medium of rounding up the right target audience. Through this medium organizations can keep their target audience informed about their products and services, engage them in dialogue and warrant an action in return. Continued interaction builds brand loyalty and in-turn boosts sales.
Here are few tips that organizations could adopt while building their blogs:
- Decode Your Audience
Recognizing your target audience and having a precise understanding of their expectations is vital. Topics you choose to write on should be perceived by them as valuable and significant. Pick titles that fascinate and intrigue. The content of your blog posts are best kept orderly and crisp. Even google loves content that is relevant and informative.
- Benefit your Reader
Important questions you should be able to answer: Does your blog add value to your readers? Is your opinion relevant and attainable? Would readers endorse and recommend your content to others? If the answers are yes, then you have succeeded by creating compelling content that adds value to your audience and warrants a response.
- Compose like you communicate
A face to face conversation is the best medium of communication. Blogs that communicate directly with its readers in first-person narrative, seamlessly grabs their attention. Opinionated content that is actual and authentic adds tremendous value to both, the individual writer and organization.
- Frequency adds to proficiency
Be the influencer. Routine writing can add traffic, but consistency in both regularity and relevance engages followers and boosts sales. Once you have your readers engaged and responding, it is easier to influence their behavior. You content should strengthen your brands position and build trust. Today, we all rely on reviews by specialists before investing in goods or services.
Tip: According to a recent study by Econsultancy, 61% of customers read and trust online reviews when making a purchase.
- Blog for your advantage
Take advantage of trending topics and discussions. Pick topics that inspire dialogue and advocate a cause. Experiment with varied topics to gauge your target audience’s acknowledgments and make your blog work for you.
Organic content that is instructive and beneficial is sought after, rather than content that is merely used as a channel for sales. A blog can be a powerful tool to score brownie points with customers that are unaware of your brand and services. With the right content, you could introduce, educate and engage prospective clients and turn them into your brand ambassadors.
Does your blog have that edge?