Nationwide lockdowns have amplified the effects of the global economic crisis on businesses around the world. While some enterprises have adapted by embracing work from home, most of the others have had to shut down. Smaller businesses were heavily affected by this, with about 90% of them suffering from the adverse impacts of this pandemic; which has driven home a hard truth that it’s impossible to survive without an online presence.
The basic goal of digital marketing (especially for retail sites) is to improve your site’s SERP ranking and increase your conversion rate. Here are a few key pointers to consider while putting together your post-COVID 19 digital marketing strategy.
Create or enhance your digital presence
If you don’t have a website, its the right time to develop a user-friendly website. Those already having a website should make their digital footprint stronger and include the latest features like voice search, chatbots, mobile-friendliness, etc.
Fine-tune your Digital Marketing strategy
Define your future goals and reevaluate your current digital marketing strategy. Conduct some peer analysis to check on what steps your competitors are taking. It will also be very useful to harness Google Analytics to figure out what works and what doesn’t.
You should implement local SEO strategies to optimize your website for “near me” searches. As SEO is a long-term strategy if you invest in SEO now it will improve your organic search traffic after two or three months. This will put you in a prime position to benefit from business advantages in the post-COVID 19 days.
Pay-Per-Click (PPC) Advertising
Reportedly, cost-per-clicks have decreased considerably across all verticals. This is a good time to invest in PPC marketing to connect with customers and give your business a competitive advantage.
Social Media Marketing
The lockdown has caused more people to depend on social media to connect with the outside world. It would make sense to connect with your customers via social media platforms such as Instagram, Facebook, Twitter, and LinkedIn, and increase your brand exposure.
Businesses can improve their visibility in search results by optimizing the context of their content to meet the search engine’s latest standards. This content can be developed in the form of videos, blog posts, infographics, etc must be relevant to the queries raised by their target audience. It’s a great way to increase your brand visibility and build brand credibility while boosting brand awareness.
2020 has brought with it some massive changes in business functionality. These few tips could help you navigate your business to safety through these challenging times.
It is now time to set a new course for your marketing initiatives.